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Getting a good response rate: 5 tips to encourage people to take part in your online survey

What role does research play in the advanced world of strategic PR?
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Why does research trump instinct in PR?

How are research and surveys important to understand your publics?

Why is market research important in PR and how can it help specialists?

Should I pay for research participants or not?

How much of my time and budget should be spent on market research?

How much insight can you truly gain from market research?
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