Conducting technology market research helps to elevate your tech business by asking questions to the key players in the industry. By gathering feedback from the people who use and interact with your brand and services you will secure invaluable insight that will help to drive your business forward.
About Arlington Research
The provision of technology market research services is a cornerstone of Arlington Research. Since our inception in 2015, we have focused heavily on working alongside technology companies large and small supporting them with technology-focused strategic market research. We have a deep understanding of the technology market and have access to the specialists, decision makers and users who can provide insight to this unique and evolving industry. This experience positions Arlington Research as one of the leading technology market research firms.
About this industry
The technology sector is fast growing and constantly evolving. It comprises businesses that design, manufacture and sell software, hardware, semiconductors and related services. The industry ranges from small and medium enterprises to large multinational corporations.
The global technology market size was valued at USD 802.07 million in 2021 and is expected to expand at a CAGR of 25.73% to reach USD 3168.13 million by 2027 (https://www.marketgrowthreports.com/).
Technology touches everyone from private sector and public sector organisations to consumers and governments. The ways in which technology supports these stakeholders is wide and varied. With the rise in AI, IOT and cybersecurity the industry has broadened, and differs from most other industries due to the rapid pace of innovation.
Why research in the technology industry is essential
The goals of technology market research are to gain industry insight, identify opportunities for growth and investment, and make informed business decisions through gaining a deeper understanding of the target market and competition in the industry.
You may wish to understand how the buyers of technology make decisions about who they select as a supplier, identify the key issues buyers face to understand how best to position your products or services or gather industry views to bring your content to life. Whatever your objective, a solution for it lies in technology market research.
What Arlington Research Offers
As a technology market research company, Arlington Research offers an extensive range of market research services to meet the needs of this large and wide-reaching industry. We don’t give you an off-the-shelf product, we take time to understand your business and your research objectives and design a bespoke solution geared to your needs.
It might include one or more of the following:
- Consumer research
- B2B research
- Customer experience research
- PR and comms research
- Branding research
- Qualitative research – one-to-one depth interviews or focus groups
We have access to panels that reach over 200 million people worldwide with a B2B and B2C profile. Through these, we can access your tech customers, clients and end users quickly and reliably.
What to look for when hiring a technology market research company
When looking for a technology market research company you will want one with a wealth of industry experience and a strong understanding of the latest industry trends. Arlington Research has a long list of technology clients that range from global cybersecurity firms to e-commerce companies and SAAS providers, to tech start-ups. We partner with them to design and manage technology market research surveys, and conduct qualitative interviews and focus groups to explore the market.
Some examples of our clients include:
