Methodologies

The most engaging and memorable stories include people. Through consumer research, we can help you explore people’s thoughts and opinions, dreams and fears, loves and hates. By understanding these emotions and opinions you can get to know your target audience better, monitor progress, stay ahead of trends, scrutinise the competition or fuel PR and content strategies.

B2B research doesn’t need to be dull. But it so often is, because the wrong questions are asked. Whatever your research need, we can help you get the most from your research investment via high quality B2B samples, survey and questionnaire design and insightful reporting.

Sometimes you just need the answer to your question quickly and cost effectively. When asking five or fewer questions, our omnibus survey service allows you to gauge the opinions of consumers and validate a story or react to a topical issue or market event.

High levels of customer satisfaction are critical to the success of every business. Through Customer Satisfaction Research, we can help improve your understanding of your customers’ needs, key drivers to loyalty and repeat purchase and your strengths and weaknesses as a company through your customers’ eyes .

Your employees are the beating heart of your business. Through employee research we can help you explore your employees’ thoughts and opinions, frustrations and what makes them proud to work for your organisation.

Our research helps PR, marketing, advertising, social and communication agencies and in-house teams deliver quality data that will bring a brand’s story to life in the media or via content across a variety of channels.

We live and breathe stories. Helping create stories from data is why we get out of bed in the morning. Enhance your brand with creative content, tailored to the audiences that matter across all your channels.