Research quote comparisons – 7 elements to check
Written by: Paul Stallard
When starting a market research project it is common practice to get a quote from a couple of companies. When we know the quote being provided is to be reviewed against another supplier, we share the questions below. This empowers the client to review the quotes fairly and removes the chance of a nasty surprise when hidden costs are revealed.
Seven elements to check when comparing market research costs include:
- Has the questionnaire design been included in the price?
- Does the quote guarantee a nationally representative sample? Ensuring each market surveyed has quotas for age, region and gender. These quotas need to be met within industry 2% deviance rates or you can’t confidently use the stats in any PR campaign.
- For international research quotes, has the cost of native translators for the translations been used. It is also good practice to get any translation double checked by a different native speaker? Has this been included in the price?
- Is significance testing on tables factored for or is this extra?
- Are multiple cross-breaks on the tables part of the price or additional cost?
- Have different questions for different age groups been included in the price?
- Do quotes include a PowerPoint debrief with commentary and analysis? Some companies provide debrief charts but without any analysis, insight or commentary.
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