PR Research

PR Research can be a big investment for businesses, but highly rewarding if done well. During the planning and design process you must ask yourself if your campaign will stand up to scrutiny from the media, competitors, and industry at large? As a result, and with your public-facing reputation on the line, it is safer to place that investment in the hands of a research company who has worked on similar campaigns before.

Investing in PR research can incur a major expense so you want to make sure you are placing that money in the right hands. Below are Arlington Research’s six top tips designed to help you prepare your campaign, and ensure that you maximise your PR campaign investments:

• Have clear SMART research objectives: specific, measurable, achievable, realistic and time bound.
• Design a representative sample: always ensure that your chosen research agency designs a sample that is representative of the population and uses a high-quality panel for your project.
• No waste, no bias: ensure your chosen research agency designs a questionnaire that answers all your research objectives in an unbiased way.
• Assess market research standards: your research should comply with ESOMAR Market Research international standards.
• Request team seniority: ensure you choose someone senior enough with a research background to analyse the results.
• Clear analysis: your chosen research agency needs to make reporting insightful, easy to read and easy to understand.

With a deep understanding of the public relations world, Arlington Research will support your PR project with the following:

• Your research will be conducted to the highest standards with a robust, quality sample you can trust.
• The intelligent and unbiased questionnaire design will deliver impactful results which holds up to scrutiny from the media and your competitors.
• An external review is included to check a similar story has not been carried out already by someone else.
• A research director will be your main contact for the duration of the project and to give you advice each step of the way.
• The research director will also check press releases and follow-up content to ensure statistics have been interpreted correctly, and that media submissions are credible.
• Input from a PR director is also provided to ensure the research isn’t just flawless, but also interesting to the media.

As such, we have a team ready and waiting to ensure your research makes maximum impact, and that your story is brought to life!